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House Tour: Rich colours and textures fill this artfully designed apartment in London
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Romantic, bohemian and dramatically exotic, interior designer Sera Hersham-Loftus’ style is one that can be described, but not categorised.

Also known as Sera of London, this London-based interior decorator eschews boundaries. Her 1,500sqf converted apartment in the scenic canal area of Little Venice in Maida Vale leaves this in no doubt. Feast your eyes on a surreal mix of glamorous Art Nouveau meets hippy bohemian chic, drenched with potent doses of luscious fabrics, ornate wall panelling and eclectic artworks – in a lush garden setting to boot.