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Imagine paying $560 just to get a pack of juice opened and poured into a glass. That’s exactly what a recent American startup garnered funding for.
Juicero managed to convince Google’s venture capital arm, along with other backers, to cough up over $170-million in order to develop a machine that would help to press packs of ‘freshly squeezed’ juice into a glass.
Doug Evans, founder of the company, spent three years designing the wi-fi enabled machine. He even equipped it with a built-in scanner that could tell if the packs of juice were expired.
However, it wasn’t long after the product started shipping that users realised they could actually pour the juices out of the bags by hand and also refer to the expiry dates on the packs visually, all without requiring the $560 machine.
Turns out that prior to the final product, Evans had promised a machine that could press juice out of chunks of fruits and vegetables. A promise that is severely lacking in the Juicero.
Juicero was also pitched as the fruit juice version of Nespresso’s coffee capsule machine. But would you be willing to pay $560 for it?