Google ‘Rossano Ferretti’ and article headlines in the search results are replete with superlatives – “best haircut of your life”, “man behind the $2,000 haircut”, or “ritziest hair spa in town”. The well-heeled looking for the perfect coif in town will be glad to know that a chain of the eponymous salon recently opened in Singapore at the monumental Fullerton Hotel, the first Rossano Ferretti salon in Southeast Asia.
Yet calling the outlet a salon would be an understatement. While the hype surrounding this luxury hair salon is bound to raise a few eyebrows, the brand has many distinctive selling points. The most crucial being their signature technique of cutting called Il Metodo, or The Method. Developed by Rossano with his sister Lorenza, The Method is an “invisible haircut”, meaning that one cannot discern where the shears of the scissors has passed through. The technique involves cutting hair according to its natural fall, so the look is less choppy, but softer and more intuitive.
Rossano conceived the concept of the hairspa, designed to be an exclusive experience for customers. The Fullerton hairspa is 635 sqf, with just four hairstyling stations in the sleek minimalist space. Rossano himself won’t be posted here; Christian Serafini and Diego Fiorucci, formerly art directors at the hairspas in Beverly Hills and Rome, will tend to local locks. Haircuts with them range between about $375 -$510. You can also purchase products from Rossano’s haircare line in the salon, Rossano Ferretti Parma, dubbed as “cosmetic for hair”. The range consists of 18 products that range from the Splendido shampoo to the Vita serum and hair mask.
Asked why he chose to open a hairspa here, Rossano answered saying, “I believe that, with the high populace of high net worth individuals in metropolitan Singapore, it is a strategic first step for Rossano Ferretti Hairspa to the Southeast Asia region.” For busy executives with uncompromising taste however, this ritzy hair spa offers the perfect opportunity for a stylish and well-deserved treat for the senses and soul.
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