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New furniture showrooms by Dream Interiors, Marquis Studio and Lifestorey@Dempsey

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Dream Interiors. PHOTO: MARQUIS STUDIO, LIFESTOREY@DEMPSEY, DREAM

DREAM INTERIORS
1 Kallang Junction, Vanguard Campus

Welcome to the chic apartment that is Dream Interiors, which believes the best way to show off its furniture is in a real home setting.

A three-metre high glass door opens into a corridor, at the end of which are living and bedroom set-ups, which could have been decorated by designer Piero Lissoni. In fact, it was conceptualised by the Italian architect, who is also the art director for Living Divani and Porro, which Dream Interiors is the exclusive distributor of. There are even framed photos of the man around the store.

Dream Interiors previously had a showroom at River Valley Road which closed in September 2017. It quietly opened at its new location this year, sharing the space with Vanguard Interiors, which specialises in office furniture.

The new Dream showroom is a cosy 2,000 sq ft space, with floor to ceiling glass windows all around, giving it a greenhouse feel.

Dream Interiors. PHOTO: MARQUIS STUDIO, LIFESTOREY@DEMPSEY, DREAM

The selection of furniture may not be overwhelming, but executive director Yung Ong says the tight curation is intentional. “We don’t want to overwhelm the consumers with too many choices, but to give them enough to show the best of each brand,” he says.

Living Divani is known for its clean lines, and modern forms. The showroom here showcases signature pieces such as the Extrasoft, a modular sofa, and the George’s outdoor chair, made in a combination of solid wood and waxed rope.

Porro makes standalone furniture but is better known for its system furnishing, such as the wardrobe system in the showroom. For anyone looking for a new wardrobe, the options are varied. You can have closed doors in various wood finishes or glass, or just do without doors completely. The system comes with options not only for storing clothes, but also to display shoes and other accessories.

A third furniture brand exclusive to Dream Interiors is Walter Knoll, which has its own dedicated floor space. The German brand carries sofas and chairs that not only would fit in a home, but in an office space too.

Marquis Studio. PHOTO: MARQUIS STUDIO, LIFESTOREY@DEMPSEY, DREAM

MARQUIS STUDIO 
LIFESTOREY@DEMPSEY 8D Dempsey Road, Level 2

If they gave awards for the most picturesque furniture showroom in Singapore, the recently opened Marquis Studio and Lifestorey@Dempsey would win them hands down for their lush, botanical feel set against the greenery of Dempsey Hill.

Taking up 13,000 sq ft in total, the two brands under Nobel Design Holdings  are housed in former army barracks space, where spa-cafe House was.

Designed by Jean Wee, COO of Nobel Design Holdings, the showroom boasts full length glass windows, while simple white roller blinds keep the sun out when it gets too bright. It feels like you’re shopping in a garden conservatory.

The location is a boon to customers who don’t have to trek out to its main showroom in Tai Seng.

Marquis features the modern aesthetic of brands such as Galloti&Radice, Prianera, both from Italy and Gealux from the Netherlands. Currently, a mustard yellow Galloti&Radice sofa takes pride of place.

For more youthful tastes, there is Lifestorey, which retails fun brands such as Kartell, House Doctor, Sits and Bontempi Casa, along with accessories and tableware. It seems the Kartell bosses were so impressed with the new space that they wanted their red and blue wavy mobile screen installation from this year’s Milan furniture fair to be recreated in the Dempsey store.

According to Ms Wee, the Dempsey showroom is popular with the expat community, who enjoy popping in after meals. “The showroom here has become a destination shopping spot,” she says.

This story was first published in The Business Times. Click here to read original story.