As the managing director of modern home furnishing retailer W.Atelier, Gani Atmadiredja plays an important role in providing quality furnishing, kitchen and bathroom solutions for local homes. The company, established in 1979, is one of the pioneers in the sanitaryware industry, and is the exclusive distributor of renowned Japanese brand Toto in Singapore.


What are the current trends in sanitaryware systems?

Technology is becoming an essential element and we’re seeing a lot of high-tech features, such as automatic functions, integrated bidet systems and heated seats being introduced. I do believe this is going to get increasingly popular and it’s exciting to see what the engineers can develop next.

Toto is paving the way in this area with the Neorest, which is a toilet equipped with Actilight technology. It blasts the toilet bowl with ultraviolet light, effectively killing the bacteria while maintaining a non-stick surface. These features tie in with our increased awareness of hygiene in the home and desire for more convenience when it comes to keeping our toilets clean. For example, Toto has WC models that integrate a deodoriser, and the E Water function, which sprays electrolyte water into the bowl so the negative charge helps purge dirt.


Why are more homeowners putting greater focus on their choice of sanitaryware?

The bathroom is an important space at home because it is one of the most frequently used rooms in the home, and because you don’t renovate often, when you put in a unit, it is a long-term investment. Homeowners are recognising this, and are willing to spend more to beautify the bathroom. With open-concept bathrooms being the in-thing, consumers are more selective as well, and there’s also a growing demand for uniquely designed sanitaryware because people are entertaining at home more than they used to, so Toto has catered to such needs with fittings such as the Luminist washbasin range, which comes with LED lights.


What do you foresee in sanitaryware and bathroom design?

Because of the aging population, there is a push for universal design — things designed to be suitable for people of all ages, from kids to elderly. But designing with different requirements in mind is more difficult and challenging, and there is a trade-off between design and rudimentary things. Eco-friendliness and water-saving are also issues that will affect sanitaryware. There are already toilets in Japan that make use of recycled water by channeling waste water from the sink to the toilet bowl.


Find out more about Toto sanitaryware at W Atelier, 75 Bukit Timah Road, tel: 6270-8820,