Photo: Maison & Objet’s Facebook, © Anne-Emmanuelle Thion

The Covid-19 pandemic has seen plenty of major events turning to the virtual space, and Parisian design fair Maison&Objet is the latest to announce this move. The bi-annual furniture design and decor behemoth will instead go ahead with a virtual fair on its online platform MOM, running from 4th to 18th September 2020.

“Although there are encouraging signs of the pandemic beginning to decrease, we believe there are still far too many uncertainties regarding the travel conditions for international exhibitors and visitors,” said Maison&Objet’s managing director Philippe Brocart, on the Maison&Objet website.

“Furthermore, the lack of clarity regarding the ability to hold large gatherings in early September in France has played a major part in influencing our decision to call off the September edition of Maison&Objet, despite the fact that 80 per cent of stands had already been reserved by April 2020”.

The online fair will present interactive virtual “stands”. Photo: Maison&Objet’s website

The virtual exhibition will present a “showroom” format to connect international buyers with brands, mirroring the way booths are presented at the fair. At the same time, industry insiders and design enthusiasts alike can expect a line-up of digital talks by the industry’s top creatives, architects, designers, stylists, retailers and more.

Meanwhile, Paris Design Week will run as scheduled from 3rd to 12th September, to kick-off the fall season for decoration, design, and crafts professionals.

For now, Maison&Objet’s next physical event is slated for 22nd to 26th January 2021.

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