The front row seats at live performances – be it a sports match, concert, fashion show and so on – are the most coveted seats in the venue. That’s not the case in movie theatres, where the front row seats are the leftovers, thanks to less-than-ideal viewing position, and most importantly, the compromised quality of the picture when seen from close proximity.

Big screen TV allows us to replicate the excitement of a cinema, stadium or centre stage. But as screen size increase, its performance may decrease. The sharpness and contrast of the images and the sound quality may be compromised, just like the cinema experience. Or is it?

A Sony’s BRAVIA 85” TV in an HDB unit. Photo by Builders Plus.

This may have been true a few decades ago. But Sony has figured out the technology to solve these visual and aural problems.

“Back in the day, it felt like TV shows, games and movies were all designed for one size screen, and as soon as you enlarged your screen, the picture quality decreased,”says Lionel Lim, Assistant Marketing Manager at Sony Singapore.

“Back in the day, it felt like TV shows, games and movies were all designed for one size screen, and as soon as you enlarged your screen, the picture quality decreased.”

Lionel Lim, Assistant Marketing Manager at Sony Singapore.

“However, with rapid advances in screen resolution – an 8K TV have approximately 33 million pixels, while an HD-Ready TV have only approximately one million pixels – and innovative picture processing technologies, consumers can now enjoy a true large-screen cinematic experience without compromising on picture quality,” he adds.

Sony’s 4K X-Reality PRO and X-Motion Clarity technologies use a unique database to convert any motion pictures with enhanced colour and contrast, even when they are the most action-packed scenes. Imagine being able to see the stitches on a soccer ball during the match or the sequins on Beyonce’s costume as she dances on stage.

Sony’s Triluminos Display technology widens the colour spectrum, which allows it to reproduce more colours than a conventional TV. X1™ 4K HDR Picture Processor analyses and processes data in every image to make colours even more natural and precise, so pictures appear closer than ever to real life. Imagine having a magic paintbrush in Photoshop that can convert low-resolution images into high-resolution ones, but for motion pictures on your TV – that’s Sony’s technology.

The expanse of the big screen TV positions the speakers far apart, which could compromise the sound quality by making the sound you hear feels like it’s coming from far away from where the action is happening and or out of sync with the moving picture.

Sony’s Android TVs are capable of supporting Dolby Atmos, a technology that enables sound to come from above, as well as from the sides, so you can hear objects moving overhead for a truly multi-dimensional experience – remember that mysterious “All around you…” whisper demonstrated by Dolby at the start of every cinema showings? Imagine having that at home.

On conventional TVs with a speaker located below the screen, the sound is often out of sync with the picture. Sony’s unique Acoustic Multi-Audio / Acoustic Surface Audio technologies (varies by models), enables sound to follow the action on screen for a truly immersive experience. Say goodbye to audio that sounds like you’re watching something that’s been badly dubbed.

But is that technology compatible with Netflix, you ask? Fret not, as Sony’s BRAVIA Android TV features a special Netflix Calibrated Mode, which was specially developed to allow viewers to enjoy Netflix originals that are reproduced with the exact same picture quality on the Sony TV, as on a studio evaluation master screen.

A Sony’s BRAVIA 85” TV in an HDB unit. Photo by Builders Plus.

We might not be able to enjoy front row seats to live performances in a while, or have as many options when we go to the cinema. But thanks to Sony, these experiences are not lost – they have been safely transported to our homes via big-screen TVs, to be enjoyed from the comfort of our living spaces, where every seat in the house is a coveted seat.

Learn more at www.sony.com.sg/bravia

Brought to you by Sony.