Loud colours, geometric objects and oversized toy props have long been popular tropes in children’s fashion stores. But not at Versace’s new 90 sqm boutique for children that’s chic and inviting as well as on-brand and age-appropriate.
Located at B1 of The Shoppes at Marina Bay Sands, it showcases Versace’s comprehensive children’s line, which includes ready-to-wear, footwear, bags, toys, jewellery and other accessories. The interior follows the design concept of the grown-up store, also created by French architect and interior designer Gwenael Nicolas, who is also the founder of the Japan-based studio Curiosity. Gwenael is no stranger to luxury fashion boutiques.
He has designed stores for Issey Miyake, Dolce & Gabbana and Moncler, as well as the Versace boutiques in Miami, Munich, Florence, and Beijing. And, while each has a distinctive feature, all share a cohesive design language articulated with a black and white triangular geometric pattern and the liberal use of brushed brass and dark-veined white marble – a perfect balance that has refreshed Versace’s opulent baroque aesthetic for millennial and Gen Z customers.