While the French capital is undeniably one of the most fascinating places in the world, Paris can also be a grey city, especially during the long winter months. Interior and furniture designer Geraldine Prieur found a radical way to escape that. She filled her apartment with (very) vibrant colours.
Opening the doors of her dwelling, she unveils an unexpectedly audacious world, contrasting vividly against the gloom outside. It was love at first sight for Geraldine, her husband and three daughters when they found this 3,068 sq ft apartment. They were drawn to its character and volumes of space.
The Haussmannian architecture and original elements such as mouldings, marble fireplaces, high ceilings and 19th century windows had been preserved to respect the history of this unique structure.
“Every place tells a story through its walls, its materials, its past”, Geraldine says. “For a new project, we turn a page but the story continues. This story is about timelessness.”
While honouring the past, she didn’t hesitate to design an interior that seems to be the antithesis of its architectural shell. Her passion for colour is reflected in every corner of the apartment and the unexpected spaces highlight her love for nonconformist aesthetics.
Since the launch of her Rouge Absolu brand in 2012, Geraldine hasn’t stopped using striking tones and her personal refuge is no exception. “Colours have a very positive impact on our daily lives and that’s why I use them in all my projects.”
The name of her studio symbolises her vision: Rouge (“red” in French) represents life, luxury, sensuality and desire while Absolu (“absolute”) expresses her irreverence when it comes to aesthetic choices and commitments.