Our increasingly digitised world has made Pinterest into both a boon and a bane to the interior design industry. It can be supremely useful to document your interest, organise your research, and create a visual brief for your designer. On the flip side, it might stifle creativity if one only seeks to copycat and emulate a look, as opposed to adjusting the design concept to one’s own context.
For most design aficionados and current or future homeowners looking to do up their spaces, though, Pinterest is a good starting point to their design journey.
First launched in a beta mode in March 2010, the app has 444 million users today, which is a good number to gauge industry trends, especially in the home decor sector, which seems to be thriving in the pandemic as we spend most of our time at home.
The new year presents an opportunity to start fresh. In fact, Google search interest for ‘interior design style’ in the first week of 2022 increased by 40 per cent.
Uswitch, an online and telephone comparison and switching service that helps customers compare prices on a range of products and services, analysed over four million pins across Pinterest during the last quarter of 2021 to find out which decor style is the most desired across each room of the house, as well as the most popular interior design trends on on the platform. More of Uswitch’s findings here.
Here are Pinterest’s 10 most sought after styles according to room, and what we think about them. We’re counting down from the last place to first place.