Originally constructed in the seventies, the hotel shares the neighbourhood with other similar buildings that feature classic architectural details. As such, the locality was an important design reference point for the hotel’s interiors.

Says Andy Goodwin, the creative director and co-founder of Fettle: “We had to ensure that we created a space that worked for both the surrounding community as well as hotel guests, so understanding the local culture played a huge part of the design process. We took inspiration from the location as well as cues from the building’s original details.”

The Hoxton brand celebrates an “open-house” concept, inviting guests and locals alike to mingle, so warm and welcoming communal spaces were an important focal point. Fettle created a series of open spaces that were both intimate in scale and seamless in spatial flow, so that guests would feel at home while moving freely from one place to another.

These include the lobby, Cugino café bar and terrace, and The Apartment, which houses the hotel’s meeting rooms and break out spaces. A variety of seating arrangements caters for socialising, working and relaxing needs, while carefully-curated accessories and lighting add to the feeling of lounging in a friend’s home.

To get the look right, Fettle used a palette of earthy neutrals and jewel tones, together with timber-clad columns, patterned brickwork and textured plaster walls. Statement rugs and eclectic artwork add playful personality. Several pieces of furniture were also custom-designed for the hotel, inspired by classic and mid-century Italian design.

As a nod to the city’s rich history, Fettle also took care to include vintage Italian pieces as part of the design. These include vintage floor and table lighting at the coffee bar to create a soft glow, complemented by sculptural chandeliers with brass and smoked glass globes.

Guests looking for a meal or drink can hang out at the coffee bar, main bar or open kitchen, each designed to offer great views and a connection to the rest of the buzz in the hotel. Each includes theatrical elements such a sweeping curved coffee bar of timber and marble, and a full-height brass fireplace.

Fettle also made sure to connect the interiors to the outside world by using Crittal glazing on the facade, allowing a view to the street outside and plenty of natural light. And for those who prefer to sit outside in the Italian sunshine, there’s the outdoor terrace, whose shade and lush greenery offer a cosy space to hang out with friends, or to simply watch the world go by.

Photography by The Hoxton and Heiko Prigge. For more information, please visit www.thehoxton.com.

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