The LG Signature OLED TV W7 is designed to look like a piece of art hanging on the wall (right) and the panel's ultra-slim 2.57mm profile (left) will make jaws drop before you even turn it on.
Calling the LG Signature OLED TV W7 a television is as much of an understatement as saying a Lamborghini is just a car. The first thing that will strike you is how it looks nothing like your average TV – the OLED panel on the 65-inch model is insanely slim and measures just 2.57mm.
When mounted on the wall with magnetic brackets, it can pass off as a wafer-thin picture frame and the W7's sleekness is enough to make jaws drop even before it is turned on. Unsurprisingly, it has bagged over 40 awards including the prestigious Best of Innovations prize at this year's CES (Consumer Electronics Show) but they are not just for its minimalist good looks.
LG OLED's revolutionary pixel dimming control technology renders perfect black without any light leakage to offer an infinite contrast ratio, with one billion possible colours. In short, images look incredibly life-like and this is a serious piece of hardware with top-of-the-line technology built in.
For a true cinematic experience in the comforts of your own home, the W7 offers both Dolby Atmos and Dolby Vision for state-of-the-art sound and vision respectively.
We put it to the test by streaming Netflix's heart-warming sci-fi thriller Okja which supports both formats and couldn't be more impressed by what we saw. Skin tones looked realistic and the soundbar handled the different channels capably, putting us right in the centre of the action.
Netflix has plenty of other content like Girlboss, Santa Clarita Diet, Chef's Table and Iron Fist which support Dolby Vision, but even those in Ultra HD 4K like The Crown and Orange is the New Black looked amazingly crisp and vibrant.
The whole package works like a charm out-of-the-box and the web OS3.5 is easy to navigate and operate – if you know your way around a smartphone, you can handle the W7 without thumbing through the manual.
It's up there with the other futuristic products in LG's ultra-premium Signature line which aims to represent the pinnacle of design, performance and usability in home appliances.
The LG Signature OLED TV W7's attached soundbar (above) delivers stunning audio in Dolby Atmos.
Some might balk at the eye-watering price tag of S$12,888 and S$36,888 of the 65" and 77" versions respectively – but nobody puts a price on a work of art, right?
Written by Dylan Tan for The Business Times