To fill a gap in the market for stylish and affordable quality bed linen, a couple of fashion designers and bed-linen lovers got together to launch Every Thread Count (ETC). The new brand offers exclusive designs that range from classic to contemporary, romantic to Asian-inspired, made of soft and luxurious 100 per cent cotton sateen weave. You can also shop for bath accessories, cushions, and other home decor accessories on its website. Check out some of their designs below!
ETC’s queen-size fitted sheet set (with a fitted sheet, bolster case and two pillow shams) costs $99.90. To buy, visit www.everythreadcount.com.