A wall-mounted TV is a popular choice with modern homeowners, not only because it helps to save valuable floor space, but also because it makes the room feel spacious and inviting. But one of the nagging issues with this placement is the fact that the screen looks like a large gaping black hole when the TV is not switched on. For homeowners with uncompromising taste, this unsightly look is not acceptable. While some savvy homeowners have resorted to concealing the TV behind a sliding panel, other homeowners are left with little choice but to put up with the eyesore.

Keeping the needs of contemporary urban dwellers in mind, Samsung offers a simple yet stylish solution that transforms your TV into a framed work of art, when it’s turned off. Here are five benefits of The Frame 2018 (aside from watching the telly) and why it’s worth the investment. 

1) Enjoy access to an endless array of beautiful art pieces by renowned artists from around the world

On top of the conventional functionalities of a 4K UHD Smart TV, The Frame 2018 comes with Art Mode which grants you access to the Art Store1, so you get to explore art pieces from world-renowned galleries that Samsung has partnered, including the likes of Artspace, Lumas and Saatchi Art. There’s a variety of art pieces available, including the works of well-known masters such as Van Gogh and Monet. This way, you can explore a wide range of options and switch up the look whenever you like, with just a click of your remote control!

You can even choose from The Samsung Collection’s complimentary collection of curated art pieces, including photography of architecture and wildlife, amongst other categories.

Because The Frame 2018 is designed to have a screen that is less glossy than regular televisions, it enhances the look of art pieces when they are displayed. Now you can retain the sophisticated and elegant look of your living room at any time of the day.

2) Make your TV part of your picture collage feature wall

Instead of a typical TV console, why not explore positioning The Frame 2018 along with other photo frames that you use to decorate your walls? This way, guests won’t even realise where your television sits – that’ll surely be an interesting conversation starter!

Upload your favourite photographs of you and your family and “frame” them up too! You can even customise the way you display them, such as with or without borders, or as a collage of images.

3) Creating a slideshow with a selection of your favourite shots

Choose your favourite art pieces or photos and create your own playlist of images to be screened. Photos can be conveniently uploaded via your smart devices2 or simply with a USB drive.

4) Change the look of your wall with frames in different colours

The bezel of the TV can be changed easily as it is attached magnetically. Choose from walnut, beige wood, white or porcelain blue. This way, you can ensure your TV fits in seamlessly with the overall aesthetics of your home.

5) Create an elegant look with minimal gap behind the TV

Samsung’s no gap wall mount3 ensures that The Frame 2018 hangs flush against the wall, just like other picture frames. Its One Invisible Connection 2.04 also allows all devices to be connected to the One Connect Box5 through only one slim cable, reducing wire clutter and messy cables at the back of the TV. This 5m-long, thin wire allows you to keep your devices far away from the TV and power source, keeping your space neat and clean.


Samsung The Frame 2018 4K UHD TV retails for $3,999 and $5,599 for the 55-inch and 65-inch model respectively. It comes with 6 months subscription to SingTel Cast6, Customisable Bezel and 6 months subscription to the Art Store1, worth up to $758 in total. Find out more at selected Harvey Norman stores.

1Art Store may not be available in some countries. Art pieces in the Art Store are subject to change without prior notice. Some art may require purchase or paid subscription with the Art Store.

2Wi-Fi connection is required.

3No Gap wall mount is measured from the rear end of the TV, and the gap may differ based on the installation and wall type.

4The 'One Invisible Connection 2.0' refers to a single, transparent optical cable connected to the One Connect Box including the TV power integrating external device cables, but it does not refer to cables connected to other devices such as sound bar.

5Devices must be connected to One Connect Box via HDMI cable.

6Users do not have to be a Singtel subscriber to use Singtel Cast App. Singtel Cast App is available on Samsung Smart TVs. Connection to the Internet is required. Optimal viewing experience by Fibre and LAN connection. You will be charged for your monthly membership fee at the end of the complimentary subscription period unless you cancel your membership prior to the end of the complimentary subscription period. Third party terms and conditions apply. Visit https://www.samsung.com/sg/offer/castapp/terms/ for more details.

Brought to you by Samsung.