Established in 1987, Home & Decor has become a trusted source for homeowners seeking both inspiration and expert guidance throughout their home-building journey. It offers a carefully curated blend of design innovation, practical advice, and essential information that empowers readers to create spaces that reflect their personal style and meet the demands of modern living.

Recognising the unique challenges faced by homeowners in Singapore, Home & Decor focuses on delivering solutions for every step of the process—from buying and renovating to decorating and maintaining a home. Whether first-time buyers navigating the complexities of their first purchase or seasoned homeowners looking to refresh their spaces, Home & Decor is committed to being a reliable partner, offering fresh perspectives on design, functionality, and the latest home trends.

Platform Offerings

Home & Decor engages a wide audience across multiple platforms, each offering exclusive content tailored to inspire and inform:

Print: As Singapore’s most established local interior design magazine, Home & Decor pivoted from being a monthly magazine into a series of three annual editions. The editions are a perfect complement to its digital and social media channels, synonymous with home design excellence. Each issue is a comprehensive resource filled with the latest trends, innovative ideas, and beautifully designed home projects that provide timeless inspiration for homeowners and design enthusiasts alike.

Website: At www.homeanddecor.com.sg, the brand’s digital presence expands on its print offerings, providing an extensive library of expertly curated content. From exclusive home tours to practical renovation advice and home maintenance tips, the website offers a deep well of inspiration and knowledge. With content that reflects both local trends and international ideas, Home & Decor encourages Singaporean homeowners to explore new possibilities in design, small space optimisation, and functionality.

Social Media: Home & Decor’s vibrant social media presence spans Instagram, TikTok, Facebook, and Pinterest, offering daily inspiration and engagement. Through a combination of unique home stories, expert advice, and product reviews, the brand connects with a community of homeowners and design lovers. Home & Decor reaches out to over 98,000 FaceBook followers and over 62,000 Instagram followers, with fresh content uploaded daily. A weekly newsletter delivers curated content directly to readers’ inboxes, keeping them up-to-date with the latest in home trends and practical solutions. More than 180,000 users visit Home & Decor’s website each month, seeking practical solutions and inspiration for their homes.

Target Audience

Home & Decor serves a broad demographic of readers, including new homeowners, upgraders, and renovation enthusiasts. With Singapore’s high concentration of HDB homeowners, the brand places a strong emphasis on content that caters to small-space living and budget-conscious renovations. Additionally, Home & Decor features inspiring landed property projects and condo homes, offering readers ideas that can be adapted to their unique spaces.

Signature Features

Home & Decor’s Home Tours are a standout feature, offering exclusive access to some of the most beautifully designed homes in Singapore and abroad. These tours showcase a mix of innovative design, creativity, and functionality, highlighting the work of top designers and passionate homeowners. In addition, the brand offers expert insights on key Renovation topics—ranging from materials selection to smart home technology—ensuring that readers are well-informed throughout their home improvement process. The How To section provides practical tips for maintaining homes efficiently, allowing readers to preserve the beauty and functionality of their living spaces with ease.

The Property section on Home & Decor’s website provides comprehensive updates on Singapore’s real estate landscape, including insights on BTO launches, property market trends, and expert advice for homeowners and investors. It’s a go-to resource for those navigating the complexities of property ownership and investment. In the Finance section, Home & Decor offers essential guidance on home financing, from mortgage tips and renovation loans to budgeting advice. This section empowers homeowners to make informed financial decisions throughout their home-buying and renovation journeys. The Shopping section curates the latest must-have products for the home, offering expert reviews and recommendations on furniture, decor, and appliances. It’s a hub for discovering stylish and functional pieces to elevate any space.

Commitment to Excellence

For over three decades, Home & Decor has been at the forefront of Singapore’s home design landscape. The brand remains committed to delivering a thoughtful mix of inspiration and actionable advice, guiding readers in creating homes that are not only visually stunning but also reflective of their personal values and lifestyle. Whether embarking on a first home purchase, planning a renovation, or simply looking for fresh ideas, Home & Decor serves as an indispensable companion on the journey to building a dream home.

The Essential Link Between Homeowners and Brands

Maximise your ROI with Singapore’s leading magazine on interior design and home decor trends Singapore’s most widely circulated decor magazine, Home & Decor is the go-to for first-time homeowners, upgraders and all houseproud homeowners in Singapore. A publication of choice for interior design professionals and retailers launching new shops, collections and projects, Home & Decor works closely with various partners to produce booklets and conduct promotional workshops and contests for readers.