Furla Progetto Italia: Creative & research hub in Florence
The 43,000 sqm complex celebrates creativity with a connection to its beautiful surrounding landscape.
By Home & Decor Team -
Known for its signature style and fine Italian quality, luxury brand Furla has unveiled its brand-new creativity and research hub situated in Tavarnelle Val di Pesa, Florence in July 2022. The new complex, Furla Progetto Italia, joins the manufacturing platform which the company acquired in 2018.
With their generous patios and green roofs, the three main wings of the complex integrate almost seamlessly into the surrounding beauty of the Tuscan landscape. Built at different heights, with plenty of open spaces and natural light streaming into the interiors, the complex eschews the conventional in favour of celebrating the connection between the indoors and outdoors.
The design was conceived by Udine’s Geza studio, which has won several accolades such as the American Architecture Prize and the Architizer A+Awards Prize. Spanning over 43,000 square metres, the complex is home to not only offices and laboratories, but also the iconic Furla square in the centre.
There’s more to the complex than just looks. As part of the company’s commitment to social and environmental responsibility, the buildings in the area have been designed to minimise the impact of industrial activities by reducing energy use and treating pollutants. These include the manufacturing plant, which uses a photovoltaic system and solar panels. The façade is also treated with Airlite paint, which has air-purifying properties. A system of rainwater collection helps to gather water for the gardens.
Furla Progetto Italia is poised to become the heart of the company’s manufacturing and creative supply chain, welcoming not only 130 employees but also fresh talent with the new Furla Academy. The training program combines the rigour of academic studies with the practicality of hands-on classes such as pattern-making and sampling, offering an opportunity for young artisans to join the company and hone their skills.
“Furla Progetto Italia is the first step towards the Furla of the future, a company that looks ahead without forgetting to exalt its legacy and its DNA, “ says Mauro Sabatini, Chief Executive Officer of Furla Group. “It is a hub for experimentation where we can attract and train new talents. It has an agile and dynamic structure where art, creativity and craftsmanship meet and cross-pollinate within an environment rooted in environmental sustainability.”
For more information, please visit www.furla.com.