Award-winning British product and interior designer Lee Broom, in Opticality, an engaging and experiential post-modern Op Art exhibition in his Shoreditch flagship store in London. The exhibition was part of the London Design Festival, and showcases Broom's Optical lighting collection.
Optical, which previewed earlier in the year during Milan Design Week, is a graphic 1960s Op Art inspired collection with a modern linear pattern which when viewed from all sides, and which changes at every angle.
The collection was showcased for one week only from September 21st - 25th in the Shoreditch flagship store which has been transformed into a surreal and unexpected space.
Visitors were invited to step in to an immersive optical illusion and journey through an infinity of reflections.
The collection takes center stage in the store which has been completely re-designed for the event.
Optical also holds strong personal associations for Broom, being inspired by the period in which he grew up in the early 90's when he decorated his bedroom with a strong Op Art aesthetic. “The London Design Festival is always such a special show for me as its on home ground. I get the opportunity to dramatically re-design our store in Shoreditch each year and ‘Opticality’ will be no different,” says Broom.
The Optical collection is now available for purchase at Lee Broom and through any of the many dealers who represent the Lee Broom brand across the globe. Visit www.leebroom.com for more information.
All photos: Luke Hayes