Simmons launched their new Flagship Gallery at Capitol Piazza Basement 2, and with it comes a revolutionary new concept.
The posh Simmons Flagship Gallery was designed by award-winning and highly acclaimed interior designer Mr. Peter Tay, who is known for designing the homes of international celebrities such as Zhang Zi Yi, Wang Lee Hom and Zoe Tay, as well as winning 'Designer of the Year’ (President’s Design Awards) in 2014.
The Simmons gallery is home to three ranges: Beautyrest, Beautyrest Black and BackCare. The models available her include the Japan- and Canada-imported Beautyrest Black Radiance, Beautyrest Ultimate Grandeur, BackCare 4, and BackCare Luxury.
Now on to an industry-first. Simmons launched 45winks, a nap service in the heart of the CBD. Targeted but not limited to sleep-deprived professionals, 45winks was conceptualised on the science of sleep and its benefits for quality performance at work.
Visitors are allotted 45 minute to nap (excluding the registration and wind-down time) in three private, hotel-like suites. Offered exclusively at their flagship store in Capitol Piazza, each suite — named WOW, LIT and OMG — features mattresses with different firmness levels: firm, medium, plush.
There are mood lights which can be adjusted to suit each guest’s preference and help them fall asleep. To enhance the entire experience, guests are also treated to luxurious pillows, bed sheets, bathrobes and even a pantry area for coffee and tea. These are cleaned out and replaced before each customer.
Visit 45winks by Simmons at #B2-40-42 Capitol Piazza. The service is available daily from 10.45am to 7.00pm and can be pre-booked via the 45winks microsite (https://45winks.simmons.com.sg/) or its service hotline at 6385-3966.