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Shopping for sanitary fittings can be a less-than-exciting part of the home renovation process, but the new LIXIL flagship store on Mohamed Sultan Road is set to change all that. Situated in a heritage shophouse unit, the showroom spans 6,000 square feet and features multiple brands under one roof, with familiar names like GROHE and American Standard.
The showroom invites shoppers to experience the bathroom like never before with its sensory approach. Apart from the product line-ups, there are stylish bathroom displays where you can view the sinks and showers in a relaxed, home-like setting.
It’s also a one-stop shop for the latest in bathroom technology. Shoppers will also be able to get up close and personal with cutting-edge systems such as the GROHE F-Digital Deluxe Spa, which offers a sensory bathing experience with lights, steam and sound all controlled by an app. For the hygiene-conscious, there’s also American Standard’s HygieneClean system for toilets, featuring Double Vortex flushing technology, anti-stain Aqua Ceramic material, anti-bacterial ComfortClean technology and rimless Hygiene Rim design.
Doing up your bathroom on your own? The store also offers free bathroom design services with virtual reality and a rendering system called CustoMySpace, which allows you to shortlist products and have them rendered in 3D to visualise what the end result will look like.
The launch of the new flagship store is no doubt welcome in a time where public consciousness of hygiene is at an all-time high. Touchless technology and anti-bacterial surfaces are the future of sanitaryware, and LIXIL intends to pave the way for the industry. Says Satoshi Konagai, Leader of LIXIL Water Technology, Asia Pacific: “Today the world is more concerned than ever about hygiene. Singapore's recent commitment on sustainability and its exemplary handling of the pandemic showcases a rising awareness on these global issues, and we believe there is a growing demand for solutions to address them. Homeowners expect proven solutions that offer peace of mind.”
The LIXIL flagship store is located at 24 Mohamed Sultan Road. For more information, please visit www.lixil.com.