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We’re now seeing the rapid growth of e-services start-ups such as Honestbee and Redmart. Could going to the supermarket soon be a thing of the past? Before we answer that question, understand that these companies have a different set of issues compared to an online clothing retailer. For instance:
We decided to try our hand at ordering from three such services - Honestbee, Redmart, and Cold Storage - to get a better idea of the online ordering experience. Here’s our verdict.
HONESTBEE
(image: Honestbee)
How it works: Honestbee leverages on existing resources – in this case, partner supermarkets instead of private vehicles – to serve up groceries to customers. It does not have an inventory (which means no operation or storage facilities cost), and instead relies on freelance runners to respond to orders and make deliveries.
Process: At the landing page, you’re prompted to key in your postal code or address, and a list of available partner stores is then displayed. The interface is simple to navigate, and a helpful side bar with clear categories such as “Fresh Fruit and Vegetables” or “Preserved and Dried Food” lets you find what you need quickly – much like supermarket aisle signs.
After adding the desired quantity to your cart, you’re prompted to leave your phone number and any further instructions before checkout. For instance, you can simply instruct the runner to leave your items at your doorstep if you’re not home, or even specify how ripe you want your fruit to be.
Plus points
And voila! Our order was sitting on our doorstep two hours later, and the items were fresh and in good condition. The site is also optimized for mobile-phone use, and it remembers your credit card information, so you can pretty much order while on the move.
REDMART
(image: Redmart)
How it works: Redmart is a massive logistical operation with its own inventory and a network of independent sellers on the Redmart Marketplace.
Process
Redmart’s interface is slightly different. First, search for a specific product or category in order to view the available listings. For instance, searching for “herbs” yields suggested categories such as “Salads & Herbs” and “Herbs & Spices”, along with individual product listings that match the word or phrase.
Plus points:
Unlike Honestbee, you’re not likely to get a same-day delivery slot. We ordered on a Sunday, and the earliest available slot was on Tuesday. So, if you’re intending to buy from Redmart, you should plan ahead.
However, Redmart allows you to reserve a two-hour time slot before you even add items to your basket, although you can do it while checking out as well. It’s handy for those who don’t want to risk having their ideal delivery time slot snapped up. Take note that this reservation is only good for an hour.
We continue the review of Cold Storage's online services here.
This article was first published on the Home & Decor February 2016 issue.