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GOLD Category: DISTINCTidENTITY
12 Arumugam Road #01-02 LTC Building B
Singapore 409958
Tel: 6846-0033
www.distinctidentity.com.sg
Founded in 2010, DISTINCTidENTITY is recognised as a creative force in Singapore’s interior design landscape, known for its commitment to transforming spaces with clarity, beauty, and innovative solutions. Led by design principals Steve and Keith Kum, the firm focuses on deeply understanding each client’s vision and incorporating personal elements into every project. This approach has earned them a trusted client base across residential, commercial, and retail spaces, where each design embodies their “Desire to Inspire.”
DISTINCTidENTITY brings a unique design perspective, crafting extraordinary experiences from the ordinary. By drawing inspiration from various lifestyles, visuals, and topics, the firm ensures each concept feels both fresh and tailored. Their projects range from immersive retail spaces to intimate home interiors, balancing aesthetic appeal with functionality. Over the years, the firm has shown consistent commitment to quality and homeowner satisfaction, making them a repeated winner in Home & Decor’s Top of the Class awards.
Noir Haus at Tampines
Type of Home: Condo
Size of Home: 581 sq ft
Configuration: Originally a 2-bedder combined into 1 bedroom
Approximate Budget: $40k
This condo is a testament to DISTINCTidENTITY’s expertise in transforming compact spaces into refined, functional sanctuaries. Reimagining a two-bedroom layout into an expansive one-bedroom retreat, the firm has seamlessly translated the homeowner’s vision of understated luxury and simplicity. The design begins with a sleek USM shoe cabinet in the foyer, doubling as a display for curated decor and setting a sophisticated tone for the home. The monochromatic palette of greys, blacks, and whites throughout the living area is expertly softened with textural accents and strategic lighting, creating a cosy yet airy ambiance that maximises natural light.
DISTINCTidENTITY’s attention to detail shines in the custom-built, wall-to-wall wardrobe in the bedroom, where a serene study nook and plush grey ottoman replace the former second bedroom, blending style with functionality. The bathroom, a skillful contrast to the home’s monochromatic tones, features light stone tiles and wood-accented cabinetry, adding warmth and depth to the space.
Timberlight Dwelling at Sengkang East Drive
Type of home: HDB BTO
Size of Home: 1,185 sq ft
Approximate Budget: $70k
The team at DISTINCTidENTITY skillfully brought the homeowner couple’s Japandi-inspired vision to life in their five-room Sengkang East HDB flat. With a focus on functional living and tasteful minimalism, this serene space balances Japanese simplicity with Scandinavian warmth. The entrance sets the tone, seamlessly integrating wood textures and minimalist detailing. A custom storage unit, paired with a striking light wood feature wall, provides both utility and style, while a low, floating shelf adorned with curated decor maintains a sense of visual calm. Large windows framed by black timber allow natural light to flood the room, accentuating the cream-toned sofa and thoughtfully placed accents that add warmth without clutter.
The design continues with cohesive detailing in the kitchen, where light wood cabinetry, a sleek black faucet, and a contrasting stovetop emphasize the Japandi principle of balancing light and dark. Practical features, like a dry pantry complete with a coffee station, enhance daily rituals. Throughout the home, subtle design choices—such as the black-framed shower partition and carefully placed lighting—reflect Valerie’s discerning eye for detail. The bedroom, with its tranquil wood tones and pops of colour, is a retreat that underscores DISTINCTidENTITY’s mastery in creating personalised, timeless interiors that resonate with the homeowners’ stories and lifestyles.
Amalgam
Type of home: Landed
Size of Home: 4,755 sq ft
Approximate Budget: $350k
DISTINCTidENTITY masterfully transformed this landed property into a modern, warm family retreat, where elegance meets functional comfort. The outdoor terrace, seamlessly blending with the lush greenery, becomes an inviting space for relaxation or family gatherings. With its earthy-toned wood tile flooring, minimalist furniture, and overhead fans, the terrace offers a shaded, breezy escape while maintaining a connection to nature, creating a perfect balance between outdoor and indoor living.
Inside, the heart of the home is the open-concept kitchen and dining area, where the ID incorporated clean lines and contrasting textures to evoke warmth and sophistication. The kitchen’s dark cabinetry and wood finishes are offset by a bright kitchen island, illuminated by sleek pendant lights that create an intimate atmosphere for family meals. In the living area, large windows framed by sheer drapes allow natural light to enhance the rich wooden furniture and a grand piano, adding an inviting, personalised touch. Throughout the home, elements like the warm, textured bathroom finishes and thoughtfully placed decor accentuate the firm’s ability to combine practicality with a refined aesthetic, turning this space into a family haven that feels both timeless and tailored.