Versace Kids Boutique at Marina Bay Sands, The Shoppes

The Italian fashion brand’s clothing and accessories line for boys, girls and newborns now has a stand-alone with a chic interior at The Shoppes at Marina Bay Sands that’s inspired by its grown-up store.

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Loud colours, geometric objects and oversized toy props have long been popular tropes in children’s fashion stores. But not at Versace’s new 90 sqm boutique for children that’s chic and inviting as well as on-brand and age-appropriate.

Located at B1 of The Shoppes at Marina Bay Sands, it showcases Versace’s comprehensive children’s line, which includes ready-to-wear, footwear, bags, toys, jewellery and other accessories.

Interior designer Gwenael Nicolas

The interior follows the design concept of the grown-up store, also created by French architect and interior designer Gwenael Nicolas, who is also the founder of the Japan-based studio Curiosity. Gwenael is no stranger to luxury fashion boutiques.

He has designed stores for Issey Miyake, Dolce & Gabbana and Moncler, as well as the Versace boutiques in Miami, Munich, Florence, and Beijing.

Baroque Store Design

And, while each has a distinctive feature, all share a cohesive design language articulated with a black and white triangular geometric pattern and the liberal use of brushed brass and dark-veined white marble – a perfect balance that has refreshed Versace’s opulent baroque aesthetic for millennial and Gen Z customers.

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The children’s boutique here reinterprets Gwenael’s design to charm its youngest audience and their parents by swapping the stark back and white geometrics with soft pastels and scaling back the brass elements to inject whimsical youthfulness.



 

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Plush blue, pink and gold geometric carpets and organically shaped armchairs clad in velvet of the same colours create a comfortable seating area at the centre.

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Both the floor and the ceiling also feature geometric patterns. The former is finished with a golden beige wood pattern while the latter sports black lighting tracks that add a graphic edge to the surface.



 

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Around the main seating area are display cases in brass, glass and a glossy white finish. The clothing racks and shelves embedded in the wall are also made of brass and glass.

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These allow the colours of the clothes to pop and change the overall mood of the store according to the seasons without losing its character.



 

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Versace’s signature Barocco print is also incorporated into the interior via the ivory and gold wallpaper of the fitting room and the back of some display cabinets, applying a recognisable brand stamp while allowing the boutique’s decidedly more contemporary sensibilities to shine.

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This article was first published in Home and Decor in February 2021.

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