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This homegrown design-centric lifestyle store began in 2010. The brand’s unique contemporary products are designed locally, and sometimes playfully woven with Singaporean DNA.
Founder Edwin Low says, “the Supermama brand is very interested in enriching the material culture of Singapore through our collaborations with local designers and artists. We also have a strong root in Japan as most of our homewares are made there.” Supermama has since collaborated with over 100 Singaporean designers, artists, and Japanese crafts facilities, bringing together a diverse array of skills and artistic perspectives.
Window view of the Supermama Singapore store located at 213 Henderson Road.
He adds that Supermama is a design brand and museum store that has become an integral part of Singapore’s cultural landscape. Located at 213 Henderson Road, the store presents a unique blend of contemporary design and traditional craftsmanship, bringing Singapore’s rich heritage to a wide audience.
The concept of ‘giving’ is central to Supermama. The owners believe that good design, familiar stories, and fine craftsmanship make exceptional gifts. One of their most well-known collections is ‘Singapore Blue’, a distinctive line of cobalt blue and white porcelain wares crafted with the kilns of Arita (Japan). The ‘Singapore Icons’ collection (part of the Singapore Blue line), was awarded the President’s Design Award.
Currently, the product line is divided into three main categories: Singapore Blue - collection of blue and white porcelain made in Arita, that is used mainly as giftware; souvenirs that are driven by Singapore narratives; and homeware. The new homeware include the: Arita 1616 and Arita 2016 collection.
“These two are brands of porcelain from Japan, and Supermama has the widest range and collection of the pieces in Singapore. I think when we search for tableware, it is given that it should be well made, well-crafted and durable. I think what makes us different are the stories behind each piece of homeware and that gives added meaning over the dining table.”
Supermama Singapore’s History
Known for their Singapore culture-inspired plates and accessories, the local design store was first located at 30A Seah Street in 2014 before they subsequently officially launched a first flagship store at 265 Beach Road back in March 2016. Today, the design store is located within Henderson Industrial Building, #01-01.
Let's make a trip down memory lane. Here's what it used to look like!
Supermama's first flagship store along Beach Road in 2016.
A clean and minimalist look. A section of the former Beach Road gallery shop features gravel flooring.
Local design store Supermama was best known for its Singaporean-inspired home accessories.
You could find home decor, accessories, table ware, down to small items such as washi tapes, photographs, and even spectacle frames here.
Local design store Supermama is best known for their 'Singapore Blue' porcelain tableware collection.
Singapore Blue
Supermama's first collection, Singapore Icons, is a series of affordable porcelain pieces was awarded the President's Design Award - Design of the year in 2013. The series, and others, is displayed in its full glory here!
Assortment of tableware on display at Supermama's first flagship store along Beach Road.
The studio works closely with many design and art studios in Singapore and traditional craft facilities in Japan to produce meaningful “omiyage/ お土産 ” (contemporary giftware) that represents the Singapore culture.
Founder Edwin Low, standing in front of a wall clad with butterfly tiles from Toki City in their first flagship store along Beach Road in 2016.
Long display in Supermama's first flagship store along Beach Road.
Using culture as a context to design, Supermama delves into the fine line between cultural artefacts, everyday objects and the concept of basic luxury – that everyone can own a piece of heritage.
Supermama is now located within Henderson Industrial Building, 213 Henderson Road, #01-01. Singapore 159553.