Inside the new Flexform Singapore Experience Centre. Italian furniture, quiet luxury

For discerning homeowners and design professionals in Singapore, the pursuit of authentic Italian craftsmanship has found a spectacular new anchor. Luxury furniture powerhouse Flexform has officially celebrated the launch of its Singapore Experience Centre, offering an immersive dive into a world of understated elegance and bespoke luxury.

Officially opened on 26 June 2026, the launch marks a significant milestone for Flexform’s footprint in Southeast Asia. This ambitious venture is brought to fruition through an exclusive partnership with Rosso Italia Living, who stands as the sole and official distributor of Flexform in Singapore.

Rosso Italia Living operates this appointment-only showroom to serve as a dedicated bridge connecting local architects, designers, and clients with the internationally renowned maison’s signature collections, material customisation capabilities, and refined approach to bespoke living.

Flexform Singapore Showroom

Flexform Singapore’s previous Newton location has since been closed. Visits to the stunning new space in Bendemeer are conducted by appointment only to guarantee a uniquely tailored, intimate experience.

• Location: Flexform Singapore Experience Centre, 70 Bendemeer Road, #05-04, Luzerne Building, Singapore 339940
• Opening Hours: Monday - Friday 10:00 - 18:00 (by appointment only)
• Official Partner: Rosso Italia Living

Iconic Flexform Designs

Get up close and personal with the brand’s most celebrated designs, including the internationally acclaimed Groundpiece sofa, alongside the sculptural Ginger lounge chair.

Also, experience the Loungescape sofa seating system, defined by its soft, organic proportions and signature raked base, bringing effortless versatility to contemporary living rooms.

Equally compelling is the Ginger lounge chair. Designed by Citterio, this sophisticated statement piece has remained a global icon of tailored upholstery and curved silhouettes since its debut in 1984, perfectly embodying the brand’s timeless design philosophy

Bespoke Custom Furniture

Browse an extensive, refined palette of finishes, premium leathers, and textiles curated carefully for both indoor and outdoor living.

Advanced Multimedia & Configuration Suite

Homeowners and designers can digitally map out layouts, visualise complex spatial compositions, and seamlessly export technical files (including AutoCAD drawings) to support direct project planning and execution.

Back to top

Flexform History

To truly appreciate the space, one must understand the legacy behind the name. Founded in 1959 within Meda, Italy—at the heart of the historic Brianza Design District—Flexform began as a local workshop and has grown into a proud third-generation family-owned brand managed by the Galimberti family.

Flexform is best known globally for defining the very essence of quiet luxury, modular flexibility, and comfort-driven design. Rejecting transient trends, the brand focuses on understated elegance, impeccably refined proportions, and versatile pieces that transition seamlessly across residential and hospitality spaces. A defining cornerstone of the brand’s enduring contemporary language is its decades-long creative partnership with the acclaimed Italian architect and designer Antonio Citterio.

Every single piece of Flexform furniture is manufactured exclusively in Italy using locally, sustainably sourced materials and the seasoned expertise of local artisans. To achieve their signature enveloping comfort, the brand incorporates premium materials like goose down, resulting in the soft, luxurious seating experience that has made them legendary.

Back to top