Lixil Experience Centre Review: Luxury toilets in Joo Chiat

Name Of Brand: Lixil / Grohe
Name Of Expert: Koh Fu Sheng
Designation: Leader, Singapore, Lixil Water Technology Apac

Drawing upon its Japanese heritage and developing world-leading technology, LIXIL produces pioneering water and housing products through industry-leading brands, such as American Standard, GROHE and INAX, that solve everyday, real-life challenges and touch the lives of more than a billion people daily.

GROHE, in particular, has been part of the LIXIL portfolio of brands since 2014 and its brand value “Pure Freude an Wasser” reflects its commitment to creating experiences around the pure joy of water.

Lixil Experience Center Singapore

Koh Fu Sheng, Leader, Singapore, LIXIL Water Technology APAC observes that lockdowns during the pandemic have increased people’s awareness of and appreciation for how they can utilise their personal spaces to create a better living experience. This, together with increasing property value, has motivated homeowners to renovate their homes, including their bathrooms.

“With the rise of remote working arrangements and flexible schedules, people are spending more time at home, making the bathroom a focal point for relaxation and self-care,” he says.

In many Asian countries, water symbolises purification and is used for blessing and healing.

“Harnessing water for wellness is part of a broader trend for embracing health and well-being in our everyday lives. The bathroom is evolving from a functional space for hygiene into a personal space to relax, refresh, or spend me-time as a welcome break from our busy lives,” he comments.

This trend is fueled by the growing range of products that allow homeowners to personalise their shower and bath experience using different materials, colours, finishes and customised user settings.

GROHE Rainshower SmartActive hand showers offer a variety of customisable spray patterns such as Rain, Jet and ActiveMassage that are designed to cater to diverse preferences and needs. These extensive spray options can replicate the sensation of natural rainfall and provide a deeply soothing experience.

Fu Sheng points out that water temperature also plays a crucial role in creating a relaxing shower experience, which is why the brand introduced the GROHE Euphoria 260 shower system. It incorporates a thermostatic shower mixer with TurboStat technology that delivers water at the desired temperature within a fraction of a second and maintains it for the duration of the shower.

With rising living costs, many homeowners are becoming increasingly concerned about electricity and water usage, as well as sustainability. They seek bathroom products that consume less energy and water without compromising on the indulgent experience.

GROHE recently developed the GROHE Everstream that reuses water, consuming only a quarter of the water and a third of the energy compared to a traditional shower, depending on shower habits. Currently available in Europe, this product has yielded promising results- cost savings of up to 65 per cent annually for a four-person household and up to
70 per cent lower CO2 emissions.

In Singapore’s evolving housing landscape characterised by smaller living spaces and multi-generation living, extended families are looking for solutions that address the diverse needs of both young and old. “These can include age-friendly features, such as widened bathtub ledges and walk-in tubs to enhance accessibility and prevent slips,” Fu Sheng suggests.

Bathroom fixtures, fittings and accessories in the GROHE PVD Colors Collection will appeal to small families and young couples who are drawn to design aesthetics and customised options, while discerning homeowners who seek personalised luxury can consider the GROHE SPA Collection that offers even more options for a bespoke shower experience.

Lixil Experience Center Singapore is located at 381 Joo Chiat Rd, LIXIL Building, Singapore 427621.