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The former AF Home store located at 276 River Valley Road, Singapore was known for offering a wide range of furniture and home accessories. This store catered to the local market by providing stylish and affordable home furnishings, with an emphasis on contemporary designs.
The store offered a diverse selection of furniture including sofas, beds, dining sets, and storage solutions. Additionally, it featured home accessories such as lighting, rugs, and decor items.
The former AF Home store was peppered with everything from ceramic statues of Shar-Peis to plush sofas.
AF Home positioned itself as a mid-range retailer, appealing to customers looking for quality home furnishings at reasonable prices. Its products were designed to cater to the tastes and preferences of the modern Singaporean homeowner.
The store had multiple locations across Singapore, making it accessible to a wide customer base. Its presence in popular shopping districts helped it attract a steady flow of shoppers.
AF Home was known for its customer-centric approach, offering delivery and assembly services to enhance the shopping experience. The store focused on contemporary and functional designs, aligning with the urban lifestyle of Singaporeans. It often updated its inventory to keep up with the latest trends in home decor.
AF Home left a mark on the local furniture retail landscape by providing accessible and stylish home furnishing options. Its emphasis on customer service and contemporary design set a standard for other mid-range furniture retailers in Singapore.
The exact reasons for the store’s closure are not widely documented, but like many retail businesses, it could have been affected by changing market dynamics, competition, and the economic environment. The AF Home Facebook page was last active in 2015.