Home & Decor Joins Forces with Consumer Guidance Group to Launch Inaugural Singapore Home & Decor Awards (SHDA)

Home & Decor, Singapore, the region’s premier interior and home-living publication since 1987, has partnered with the international Consumer Guidance Group (CGG) to launch the inaugural Singapore Home & Decor Awards (SHDA).

Official submissions open today, inviting furniture designers, brands, and manufacturers across Asia and beyond to enter their most outstanding products for regional recognition.

Editorial Authority with International Expertise

The Singapore Home & Decor Awards are designed to uncover, evaluate, and highlight exceptional craftsmanship across all domains of indoor and outdoor living. By merging media reach with established international awards management, the partnership brings two powerhouses together:

Home & Decor Singapore

As a trusted authority on design and home living for nearly 40 years, Home & Decor provides direct access to design-conscious consumers, industry leaders, and homeowners across Singapore and Asia.

Consumer Guidance Group (CGG)

Renowned for organising prestigious global design accolades, CGG brings operational rigor and experience from international programs such as Germany’s BEST OF DESIGN Award (with SCHÖNER WOHNEN) and France’s TOP OF DESIGN Award (with Marie Claire Maison).

Together, H&D and CGG aim to create a curated, highly respected platform that celebrates the creators behind extraordinary design while offering winners long-term credibility in competitive markets.

Award Categories

The SHDA recognises excellence in design, quality, functionality, innovation, and sustainability across multiple award submission tracks, including individual products, sets, full collections, and kitchen lines.

Winners’ Benefits

Winning the SHDA offers meaningful commercial and marketing value beyond the initial winner’s announcement blast. Winners will also receive:

Editorial Visibility

Featured placement across Home & Decor, Singapore’s print and digital channels, reaching an audience of design enthusiasts, homeowners, and interior design professionals regionally.

Official Winner Badge

Award recipients earn an official SHDA Award Badge with lifetime usage rights, allowing brands to feature the mark across marketing collateral, retail packaging, and point-of-sale displays.

International Market Positioning

Exposure through CGG’s extended global network and credibility frameworks, helping regional brands expand into new markets.

How to Apply

Submissions are processed online via the official portal at shda.com.sg. More detailed information on the awards can also be found on the website.

Applicants are encouraged to register during the Early Bird period to take advantage of reduced entry fees.

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