Samsung OLED 4K TV: Is it worth buying in 2025?

The South Korean technology giant gave its famous OLED TVs four key updates in 2025.

Samsung 77” OLED S95F 4K Vision AI Smart TV (2025)
Image Samsung
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In 2025, if there’s one television wants you to know about, it’s the flagship 2025 Samsung S95F 4K AI Smart TV 77-inch (viewing distance between 2.3 and 3.2 metres). This TV is a bit of a stunner, retailing at $9,999 here in Singapore. What kind of update did Samsung give their OLED TVs in 2025?

Glare-Free Screen

The 2025 Samsung OLED TVs are brighter - thanks to its second-generation glare-free technology. This glare-free screen technology piggybacks on the success of its 2024 models.

The technology, often referred to as “OLED Glare-Free,” was first introduced on the flagship Samsung S95D OLED TV model in 2024. For 2025, Samsung has introduced an upgraded version, sometimes called Glare-Free 2.0, which is featured on its top-tier TV models.

How does Samsung’s OLED glare-free screen technology work? Unlike a typical glossy screen that acts like a mirror, Samsung’s glare-free technology uses a new matte coating and advanced materials to scatter light. This drastically reduces reflections from ambient sources like windows or overhead lights. The goal is to provide a clear, vibrant picture even in bright, sunlit rooms, without the usual trade-offs in picture quality.

So, which Samsung TVs come fitted with the OLED glare-free technology? While the technology was a standout feature on the 2024 OLED flagship, Samsung has made a clear push to bring it to more of its premium TVs in 2025, including both OLED and Neo QLED models.

  • Samsung OLED S95F TV (2025): As the flagship OLED model for 2025, the S95F features the new Glare-Free 2.0 technology. It aims to offer an even better viewing experience in bright environments than its predecessor. Available on Samsung and Lazada.
  • Samsung Neo QLED QN990F and QN90F TV (2025): Samsung is also bringing the anti-glare panel to its premium Neo QLED (Mini LED) lineup. This is a significant move as it allows viewers to get the benefit of a glare-free screen with the high brightness that Neo QLED technology is known for. Available on Samsung and Lazada.
Samsung OLED TV

Samsung OLED TV

Image Samsung

AI Gamma

Samsung’s latest TV technology also debuted with these OLED TVs in 2025. In the simplest terms, AI Gamma allows you to see dark-coloured details on your TV screen in broad daylight better.

AI Gamma is powered by Samsung’s very own new NQ4 AI Gen3 Processor (the brain behind many of the AI-powered features in Samsung’s 2025 TVs) in its flagship TV models.

What is Samsung’s AI Gamma? The name was clearly inspired by ‘Gamma Correction’ - is a fundamental aspect of image processing that adjusts the brightness and contrast of a picture to ensure it looks natural and well-balanced on a screen. Human eyes perceive light differently than cameras do, and gamma correction compensates for this.

Samsung’s AI Gamma takes the ‘naturalisation’ of images a step further by using artificial intelligence. Instead of applying a single, static gamma setting, the AI analyses each scene in real-time to make dynamic adjustments.

  • Balance colors: It ensures that colors appear more natural and true to life.
  • Improve darker scenes: The AI makes it easier to see details in shadows and darker parts of the screen, preventing them from looking like a solid black blob.

This technology works in tandem with other of Samsung’s TV AI features, such as upscaling and motion enhancement, to create a more immersive and comfortable viewing experience. The result is a more vibrant, detailed, and balanced picture that is easier on the eyes, especially in high-contrast or low-light scenes.

Samsung Q-Series Soundbar HW-QS700F 3.1.2ch Subwoofer (2025)

Samsung Q-Series Soundbar HW-QS700F 3.1.2ch Subwoofer (2025)

Image Samsung

Vision AI

Samsung’s Vision AI is a suite of AI-powered features that aims to transform the television from a passive screen into an interactive, intelligent hub for your home. It’s about making the TV more aware of its surroundings, adaptive to your habits, and capable of simplifying your daily life.

Samsung officially launched the Vision AI concept at the CES 2025 event in early 2025, and it has since been rolled out across their premium TV lineup for the year.

What is the 2025 update? The 2025 Vision AI update brings a whole host of new features that go beyond simple picture and sound enhancements. Here are some of the key updates:

  • Smarter Picture & Sound: The technology now uses a more advanced AI processor to analyse content in real-time, optimising the picture and sound for what you’re watching. This includes things like the AI Gamma feature, which adjusts contrast and brightness on the fly.
  • Live Translate: This is a fantastic new feature that provides real-time subtitle translation for international content. It uses on-device AI to break down language barriers, allowing you to watch foreign films or broadcasts with instant subtitles in your own language.
  • Click to Search: This feature lets you get information about what’s on screen without interrupting your viewing. With a click of the remote, you can instantly find out details about actors, locations, or products in a scene.
  • Smart Home Integration: Vision AI works with the SmartThings ecosystem to turn your TV into a central hub for your smart home. New features like Pet and Family Care use the TV’s cameras and sensors to monitor loved ones and even automatically adjust settings like lighting to make the home more comfortable.
  • Generative Wallpaper: This is a creative feature that allows you to generate unique, AI-powered wallpapers for your screen simply by entering keywords that reflect your mood or taste.
Stylish retro microphone on a background of dancing people.
Image 123RF

Samsung TV Karaoke

Samsung has indeed launched a new karaoke feature for its 2025 TVs, and it’s a pretty clever bit of kit. The main idea is to turn your living room into a full-blown karaoke stage without the need for any extra, fiddly equipment.

The key to it all is the partnership with the Stingray Karaoke app and the integration with Samsung’s SmartThings ecosystem.

The Samsung TV karaoke feature works by turning your mobile phone into a wireless microphone. Here’s a quick rundown of how it all connects:

  1. Launch the App: You open the Stingray Karaoke app on your compatible 2025 Samsung TV.
  2. Connect with your Phone: Using your phone’s camera, you scan a QR code that appears on the TV screen. This automatically links your phone to the TV via the SmartThings app.
  3. Phone as a Mic: Once connected, your smartphone’s microphone is activated, and your voice is amplified through the TV’s speakers. It’s designed to have very little delay, so you’re not singing out of sync. You can also use the mobile app to control the song queue and volume.

Samsung is offering a six-month free trial of Stingray Karaoke with the purchase of a new 2025 model, allowing you to get a good feel for the service before committing to a subscription.

The Samsung TV Karaoke feature is available on most of the new 2025 Samsung Smart TV models, including the Neo QLED, QLED, and OLED series. It’s compatible with a range of recent mobile phones, including newer Galaxy S and Z models, as well as the latest iPhones.

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