Sony September Promos: BRAVIA TVs from $1,399, soundbar bundles, 1000X headphone discounts
By Home & Decor Team -
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Singaporeans looking to upgrade their home entertainment systems, mobile audio, or camera gear have a great reason to shop this month. Sony Singapore has officially launched its Sony September Promotion 2026, running from 1 to 30 September 2026.
The month-long sale features exclusive discounts and bundle deals across a wide array of premium tech, including the latest BRAVIA televisions, BRAVIA Theatre soundbars, 1000X series noise-cancelling headphones, wireless speakers, Alpha mirrorless cameras, and smart wearable cooling devices.
SONY BRAVIA 9 II | True RGB | RGB LED | 4K HDR Smart TV | XR Processor with AI is $5,999 in September 2026 (usual retail price $7,099).
BRAVIA TVs
Sony’s updated television range sees major direct price cuts.
The top-tier BRAVIA 9 II series starts from S$5,799 (usual retail price around S$7,099, reflecting a S$1,300 discount on select sizes).
The OLED BRAVIA 8 II series starts from S$3,599, while the BRAVIA 7 II begins from S$2,999.
For everyday viewing, the entry-level BRAVIA 3 II drops to a starting point of S$1,399.
SONY BRAVIA Theatre Trio | Flagship Three-Unit Theatre System | 360 Spatial Sound is priced at $3,049 in September 2026 (usual retail price of $3,499).
BRAVIA Theatre Soundbars
Enhance your home audio with S$160 off the BRAVIA Theatre Bar 5.
If you are looking for a complete cinematic setup, purchasing the BRAVIA Theatre Trio grants S$450 in instant savings plus a complimentary SA-SW9 subwoofer (worth S$1,099) bundled in.
The bundled offer on the BRAVIA Theatre Trio represents exceptional value. Receiving a free SA-SW9 subwoofer worth S$1,099 alongside a S$450 price slash effectively delivers over S$1,500 in total savings for a home theater setup.
SONY 1000X series | 1000X THE COLLEXION Wireless Noise Cancelling Headphones is priced at $839.
Headphones & Audio
Audiophiles can enjoy up to 44% off selected 1000X series flagship headphones (such as the WH-1000XM5 and WF-1000XM5 lines). Additionally, selected true wireless earbuds are discounted by up to S$160, while portable wireless speakers see savings of up to S$130.
A discount of up to 44% off Sony’s flagship noise-cancelling range brings market-leading audio gear down to one of its lowest price points of the year, making it a very compelling buy for commuters and frequent flyers.
SONY α7 IV full-frame hybrid camera is priced at $2,349 in September 2026 (usual $3,669).
Cameras
Content creators and photographers can enjoy special bundled pricing on popular Alpha full-frame and APS-C mirrorless cameras, including the versatile α7 IV and α6700.
Vloggers can save S$210 on the ZV-1 II pocket camera, while buying the premium compact RX100 VII gets you a S$100 discount alongside complimentary gifts.
Neck Cooling Devices
To help beat Singapore’s tropical heat, Sony is offering up to S$20 off the REON POCKET PRO Plus / REON POCKET 6 smart neck cooling devices.
Electronics purchases - especially premium televisions, sound systems, and full-frame cameras - represent significant investments. This promotion is particularly noteworthy because it extends beyond standard end-of-season clearing discounts; it applies direct price reductions and high-value gifts to Sony’s latest generation gear (such as the newly refreshed BRAVIA II TV line and REON POCKET 6).
Furthermore, Sony Store Online and physical outlets are pairing these price cuts with stackable site promotions, including promo codes (such as LEVEL29 for S$29 off orders over S$200, or Buy-Now-Pay-Later discount codes like PAYLATERIT55 for S$55 off min. spend of S$1,400). When combined with My Sony Rewards points and standard warranty coverage, the event offers a well-rounded opportunity to upgrade.