What happens on Amazon Prime Day (plus deals to shop now)
From discount vouchers to best deals, here’s everything you need to know about Prime Day 2023
By Seow Jia Min -
The next Amazon Prime Day Singapore event, called Prime Big Deal Days, has been announced for 10-11 October 2023. Get all the details here
Amazon Prime Day in Singapore is back on Tuesday 11 July and Wednesday 12 July this year. This 48-hour shopping event is not just about gadgets and tech. Just like last year, Prime Day is a prime opportunity to shop deep discounts in almost every category, from home and kitchen appliances to bedding and more.
This year, you can look forward to discounts from local and international brands like Omnidesk, Epitex, Ugreen, Spigen, Sukin, Bose, Muji, Lego, and Xiaomi.
Below, you’ll find a comprehensive guide to what happens on Amazon Prime Day and what deals to expect. And If you can’t wait, we’ve also covered some Prime Day deals you can already shop now.
SPH Media Exclusive: Enjoy extra 20% off your order with no minimum spend when you shop between 11-13 July. Hurry, limited redemptions available! T&Cs apply. Collect your promo code here
Find all our Prime Day coverage here. Want more deals? Head over to Women’s Weekly for home & kitchen appliance deals and kids’ toys and games offers. If you’re after tech deals or video gaming deals, HardwareZone has that covered. And finally, visit Her World for the best buys under $50 and top beauty deals.
Can anyone buy on Prime Day?
Yes, anyone can shop on Prime Day, but you’ll need to be an Amazon Prime member.
Not a Prime member? Sign up now for a free 30-day trial to enjoy these exclusive discounts.
What happens on Amazon Prime Day?
Amazon will be releasing thousands of deals during these two days. Here’s just a taste of what to expect:
- Up to 30% off Philips Hue products
- Up to 8% off big ticket items from US and Japan International Stores
- 10% off all books in the Amazon Book Club (excluding Amazon Japan)
- Buy 2, get 15% off on Epigram books
- Up to 30% off carton deals on Baby, Beauty, Health & Personal Care, and more.
- Get $20 off when you spend $120 on Baby, Beauty, Health & Personal Care, Grocery and more
- Save up to 20% or buy 4 for 15% off on San Pellegrino, Tiger Beer, Torres chips, Heineken, Frenz eggs, Kirin, and more
- Buy 4 for 15% off on Grocery, Beer, Wine, Spirits, and more
- Up to 30% off Laptops from ASUS, HP, Lenovo and ROG
- Up to 30% off PC Components from ASUS, Corsair, Crucial, MSI, Seagate, Toshiba, Western Digital and more
Find out more about Amazon Prime Day
Exclusive Hasbro discounts and product launches
From now until 6 July, Prime members can enjoy up to 90% off selected Hasbro toys and games, from brands such as NERF, Transformers, Disney, Star Wars, Marvel, Play-Doh, Monopoly and more.
And starting from 7 July, Prime members will get first dibs on Hasbro’s latest lineup of toys and games.
- Nerf Elite 2.0 Double Punch
- Transformers Legacy Evolution Rise of Tyranny 2-Pack
- Play-Doh Kitchen Creations Busy Chef's Restaurant Playset
- Monopoly Chance
- Twister Air
Visit the Hasbro store on Amazon
Additional Prime Day discounts and vouchers
New to Amazon.sg? Get $5 off when you spend $25 on Prime Day 2023 purchases. New Prime signups only.
Amazon Vouchers: Find more discounts on everyday essentials, as well as gifts, electronics, beauty, toys, and more. Simply collect the voucher on the product page and the discount will auto-apply at checkout.
Bank promotions
- DBS/POSB card holders: Get $18 off when you spend $150 or more
- Citibank Mastercard card holders: Get $15 off when you spend $120 or more on regular items and $12 off when you spend $100 or more on Amazon Fresh items
- UOB card holders: Get $8 off when you spend $100 or more
Buy Now Pay Later: Get $20 off when you checkout with Atome with minimum spend of S$200
PayNow: Get extra 2% off your purchase, no minimum spend.
15 Best Prime Day Deals For Your Home and Kitchen
Bose Smart Soundbar 700
$789 $1,199 34% off
Tefal Air Force 360 Light Handstick Vacuum Cleaner
$339.99 $499 32% off
Yankee Candle Large 2-Wick Candle Jar, Midsummer’s Night
$34.78 $39 10% off
Corelle 18-Piece Dinnerware Set for 6, Winter Frost White
$88.64 $96.31 8% off
Muji Oak Veneer Dustbin
$42.24 with Prime $59 28% off
Omnidesk Pro Wildwood Adjustable Desk
$932 $1,677 44% off
Asakuki Essential Oil Diffuser 300ml
$27.74 $41.99 34% off
This article contains affiliate links. If you buy through these links, we may earn a small commission.