CASA Polybuilding Experience Gallery: Renovation & home appliance one-stop shop opens in Joo Chiat
Located at 164 East Coast Road, this two-storey gallery simplifies home renovation projects. It serves as an all-in-one hub for design, premium material selection, and fit-out solutions.
Singapore’s trusted household name unveils its new East Coast flagship experience gallery, blending premium architectural surfaces, high-end appliances, and end-to-end renovation support under one roof.
- Address: 164 East Coast Road, Singapore 428870
- Opening Hours: 10am - 7pm daily
- Contact Number: 9797 9301
For decades, navigating a home renovation in Singapore has meant juggling endless showroom visits - hopping from tile suppliers and bathroom fitters to home appliance retailers across the island. CASA, a consumer lifestyle and home solutions company with over 50 years of heritage and more than 30 years as an SGX-listed organisation, is officially shifting that paradigm.
The company behind the newly opened experience gallery at 164 East Coast Road (in the Joo Chiat area) is Casa Holdings Limited (operating as Casa Singapore), in partnership with its sister entity Polybuilding. The company was reportedly founded in 1974 by Lim Soo Kong.
The company has transformed from its roots as an appliance retailer into a home living partner. Marking this new chapter, CASA has officially opened a flagship Casa Polybuilding Experience Gallery on 18 September 2026, offering homeowners, interior designers, and architects a seamless, all-in-one destination for design, material selection, and fit-out needs.
Casa Polybuilding Experience Gallery
Nestled at 164 East Coast Road, the premium 2-storey experience gallery is thoughtfully designed to blend with the rich heritage and aesthetic character of the East Coast and Joo Chiat precinct. Inside, contemporary retail design meets tactile, natural finishes such as stone, wood, and cork.
Hands-on product demonstrations
Rather than a traditional retail setup, the space functions as an immersive design hub. Homeowners and industry professionals can explore curated lifestyle settings, hands-on product demonstrations, and design inspiration zones. A key highlight of the new flagship is CASA’s collaboration with Polybuilding (S) Pte Ltd, bringing together high-grade architectural surfaces alongside CASA’s extensive range of appliances and fittings.
Kitchen appliances
The gallery presents a comprehensive array of premium home solutions tailored for modern living. Kitchen zones showcase state-of-the-art ovens, hobs, cooker hoods, dishwashers, sinks, and mixers.
Bathroom fittings
The bathroom sections feature everything from smart toilets and rain showers to basins and sleek water heaters.
Lifestyle appliances
Modern lifestyle appliances are also well represented, including built-in wine chillers, coffee machines, indoor grills, as well as laundry appliances like washing machines and dryers.
Surface materials
Crucially, the material library introduces high-end architectural surfaces, such as natural stone, Cambria Quartz, and engineered Laminam surfaces. While specific price tags vary depending on customized material selections and specific appliance specifications, the gallery clearly caters to middle-to-premium positioning, delivering high-performance and design-led solutions for contemporary Singapore homes.
End-to-end process
For homeowners starting on a house build or renovation journey, the benefits of visiting this new gallery lie in convenience, cohesion, and expert guidance. Instead of trying to visualize how a quartz kitchen countertop will pair with a specific hob or sink in isolation, you can test integrated layouts in person.
The gallery includes dedicated consultation spaces where guests can speak directly with experts on renovation planning, material matching, bathroom layouts, and appliance choices. Beyond product selection, CASA’s ecosystem spans the full lifespan of the home - covering initial design consultation, professional installation services, product servicing, and long-term after-sales care.