Gaggenau Expands Global Footprint with Openings in London, Taipei, and Brussels
Luxury home appliance brand Gaggenau has unveiled three major flagship openings across Europe and Asia, anchored by its largest European space to date in London’s prestigious Marylebone district.
By Guanlin Tan -
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Gaggenau, the renowned manufacturer of professional-grade luxury home appliances, has announced a significant expansion of its international presence with the opening of new flagships in London, Taipei, and Brussels.
Headlining the expansion is Gaggenau London, located overlooking Portman Square in Marylebone. Housed within the historic 1929 Orchard Court building (which served as the French Section of Winston Churchill’s Special Operations Executive during World War II) the venue marks the brand’s largest flagship location in Europe.
Gaggenau London flagship overlooking Portman Square.
Munich-based architecture studio 1zu33
Designed in collaboration with Munich-based architecture studio 1zu33, the London flagship explores the theme “Layers of London,” integrating the capital’s architectural heritage with traditional English kitchen elements.
The design retains original architectural features, such as stripped and sandblasted columns, alongside modern interventions including Portland stone-inspired surfaces.
Beyond functioning as a showcase where appliances are integrated into living environments or displayed as sculptural art pieces, the location features dedicated hospitality spaces.
Gaggenau London flagship interior with wine cabinet.
A Chef’s Table caters to live cooking demonstrations and intimate dining, while dedicated areas will host design talks, exhibitions, and events for the broader creative community throughout the year.
Gaggenau Taipei flagship interior.
New Gaggenau Taipei store
Alongside the UK launch, Gaggenau has expanded its footprint in Asia and Europe with new locations in Taipei and Brussels.
Gaggenau Taipei flagship kitchen and dining area.
In Taipei’s Xinyi District, the new flagship adopts the concept “Interwoven Fragments,” drawing spatial inspiration from traditional Hokkien shophouses. The experience is structured through five distinct zones: The Gallery, The Difference, The Salon, The Dining Room, and The Atelier.
Gaggenau Brussels flagship interior.
New Gaggenau Brussels store
Meanwhile, in Brussels, Gaggenau has relocated to the historic Royal Depot at Tour & Taxis, opening a 22 sqm space that blends local Belgian materials with the brand’s distinct design language to support project consultations and product experiences.
Gaggenau Brussels flagship kitchen and living area.
The trio of openings reflects Gaggenau’s continued focus on bringing its brand heritage and product innovations closer to international markets.
Gaggenau London flagship living and kitchen space.
Gaggenau founded in 1683
Founded in 1683 and operating as a subsidiary of BSH Hausgeräte GmbH since 1995, Gaggenau currently maintains more than 60 flagships and showrooms across over 50 countries worldwide. Managing Director Dr. Peter Goetz highlighted that each new flagship was specifically tailored to reflect the unique character of its host city while strengthening the brand’s network for partners and customers globally.